SEMA week never slows down, and this year was packed from start to finish. Our booth stayed busy every day with installers, builders, distributors, and media stopping in to check out what we have been working on. Between three major product unveilings and two industry awards, this was the strongest SEMA showing we have had yet.
New Product Lineups Unveiled
The New IR Series
Light you cannot see, focus you can. Our new IR lineup uses our precision-engineered TIR optics to concentrate every bit of infrared output exactly where it needs to go with almost zero visible red bleed. Thin lens designs tend to leak visible light across the surface, but the solid optical system in our Stage Series IR Pods and Follow Me Light keeps the user unseen and fully effective when IR performance matters.
Dual Color Lighting Lineup
Our new Dual Color lineup is built for drivers who want real flexibility without complicating their setup. Elite Series and SS3 Fog Lights use SmartSelect programming to switch between white and yellow by simply toggling the lights a few times, giving instant adaptability for changing weather or terrain. The lineup also includes new Rock Lights in white and amber or white and red. They use our existing three-wire setup and drop into current harnesses with no rewiring required.
Watch the Dual Color Overview Video.
SS10 Chase Light
The SS10 Chase Light brings twenty-one chase patterns, three brake patterns, and CHMSL-compliant performance in a slim package built for chase trucks, prerunners, and UTVs. It delivers purpose-built rear visibility with clean control over signaling and brake functions in one compact bar.
Watch the SS10 Chase Overview Video.
Industry Recognition at SEMA
TORA Award for the Stage Series Lightbars
Our updated Stage Series Lightbars received the TORA Award at the show. The committee recognized the optical performance, durability, and the real-world benefits of the new SmartSelect features. It is always meaningful to earn recognition from industry peers, especially for something our team has spent so much time refining.
FLN Professional of the Year
A highlight of the week came from the FLN network as Jordan Mosher, Digital Marketing Manager, was named the 2025 Professional of the Year. The award acknowledges leadership, growth, and contribution to the industry. It also reflects the broader work our marketing and product teams continue to put in across both brands.
Closing Out the Week
SEMA is always a chance to talk directly with installers, media, and industry partners. This year felt like a turning point with more interest in our upcoming releases, more builders integrating our products into new project vehicles, and more conversations that will shape what we focus on next.
If you stopped by the booth this year, thank you. If you missed the show, we have a lot coming soon and these new releases are only the beginning.
Ready to upgrade? Shop now at DiodeDynamics.com or use our Dealer Locator to find a local retailer.
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